Aligning Strategic Values


The strategic alignment of corporate and employee values contribute to a more efficient organization, competitive advantage and more satisfied employees.

We present here a map of corporate values and which of those values employees embrace.

Mapping values provides a snapshot of how those values are expressed by employees and what shift in values is needed to get everyone on the same values page.

Personal Values are a significant influence over our behaviors at work. Personal values influence behaviors, behaviors influence actions, actions produce strategic outcomes.

Serious problems start to occur in organizations when personal and team values are disconnected: Teams, then departments, and finally organizations become dysfunctional.

Values are what motivate us to achieve those things that are important to us. They are the things that help navigate our life and help us prioritize what is important to us. We refresh our values and belief systems as we grow older and gain more knowledge and experience, which then helps us reorder our priorities to steer our life along a new path.

However, in the business and corporate context, personal and corporate values need to be closely aligned is success is to be achieved.

“Success in the knowledge economy comes to those who know themselves – their strengths, their values and how they perform best”.  (Peter Drucker)

“Leadership is setting the values for the organization, the underlying philosophies of the organization and the way one treats people”.  (Will Delat, Merck Sharp and Dohme)

These ten employees (names changed) are the elements in a sample ‘Values Map’

The Values

Both public and private corporations list the values they hold dear. Below is a sample of ten adopted corporate values.

These ten values are individually rated by each of the above ten employees and a relationship map generated. In this map, each employee’s values are mapped against those values expressed by their colleagues. This map presents a picture of the values each employee holds and how those values compare against their colleagues.

 Values Map Analysis:

Roger, Eli, Gabby and Sienna are generally Excellence and Purpose oriented with a sense of Purpose. In addition, they indicate a level of Courage necessary to achieve Excellence.

Emma, Jacob (and to a much lesser degree Ali and Rick) are Outcomes driven, with Jacob closer to the Commitment end of the scale. Whilst Rick is to a lesser degree Outcomes oriented, he also indicates Commitment toward colleagues.

Jimmy is oriented toward Trust and Respect.

Giselle stands alone; she is oriented toward expressing Character with little orientation to Purpose and Commitment.

The positive prevailing values include: Trust, Do the Right Thing, Courage and Excellence. These values lead to polite behaviour and an inclusion in, and commitment to, the prevailing corporate sense of being. However, none of these values deliver strategic outcomes!

Today, the prevailing corporate core value is the delivery of Strategic Outcomes. The only employee who holds such values is Jacob!

What are the benefits to the company/corporation of aligning personal and organizational values?

The benefits include:

  • Lower turnover of valued employees/managers;
  • Increased team productivity;
  • Offers competitive advantage in a tight recruitment market;
  • Mobilizes employee commitment;
  • Enhances achievement of strategic outcomes (goals accomplished sooner and more completely).

Finally, the more closely aligned are organizational and personal values, the greater potential for achieving High Performance Organization (HPO) status.

HPOs are more efficient and often more profitable.


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